Enjoy a Continental breakfast while you listen to Eunice Hogeveen, Principal at Innerviews Inc, give an illuminating talk on running a primary market research consultancy. InnerViews Inc. is a qualitative research firm that for the past fifteen years has been turning discoveries in to actionable insights to help organisations and brands reach their full potential.
Program Takeaways
- Participants will be engaged to think about non-traditional ways of understanding their clients or users.
- Participants will explore metaphor, imagery and storytelling in market research.
- Participants will consider how the insights can be used to make a difference.
