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Monday, June 15 • 12:00pm - 1:30pm
MASTER CLASS: Analytical Tools that Deliver Value: War Gaming (not the revolutionary kind)

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A new edition in our series of successful analytics sessions from 2012, 2013 and 2014, all of which taught a new set of useful and interesting methods of analyzing information. This year’s session will take attendees through one of the most valuable and strategic tools an intelligence practitioner can utilize, War Gaming. War Gaming is often taught to CEOs and senor CI executives, and this is your chance to learn this advanced technique. This session will cover:

1) The basics necessary for considering a wargame. Issues such as the level of wargame required for the given situation, respective formats, typical purposes and objectives, etc.

2) Key Steps in Preparing a Wargame such as the essential phases required in preparing for and conducting a wargame. We will begin with the initial discussions with a potential sponsor; is a wargame the appropriate strategic planning tool for meeting the needs of your sponsor? What are the initial objectives that the wargame must fulfill? What is the scope of the project, what level of wargame will be needed to meet the objectives?

3) War Game Examples - Four or five examples of representative wargames (several Pharma examples) so that the participants get a feel for what a wargame is capable of addressing. For each we will discuss the background situation where we discuss the merits of running a wargame for this particular situation. Finally, we will talk about the outcomes, and how each wargame helped the client to meet their objectives.

Program Takeaways

  • A high level understanding of wargamming as an analytical tool, what it can offer, how to approach it, and when to execute.

  • An understanding of the process of and key steps in preparing for and undertaking a wargame.

  • Representative examples of wargames, including how each wargame helped clients achieve their goals. 


Zena Applebaum

Director, Competitive Intelligence, Bennett Jones LLP

Monday June 15, 2015 12:00pm - 1:30pm EDT
Convention Center, Ballroom East

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