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Tuesday, June 16 • 11:00am - 12:00pm
MASTER CLASS: The Role of Information Professionals in Supporting Business Development – the Potential of Information Partnerships

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There is a big difference between what many of us would consider “excellent customer service” and what defines truly meaningful, differentiating and sustainable professional engagement. Come to this session to hear two members of the research team at Analysis Group, Inc. describe how their work helps drive business development within that firm. Despite challenges, which the presenters will review, the service provided has proven increasingly popular and is highly valued by the senior leadership of the firm. One key reason: they are seen as “information partners” by their internal clients, which is the result of a concerted effort to develop relationships focused on individual needs and interests.

A senior partner from the company will speak to management’s perspective on these services and their impact on lead generation and new business development at the firm. Commentary will also be provided by the Dean of the Simmons School of Library and Information Science on the curriculum needed to prepare students for these sorts of corporate environments. Panelists will also discuss how professional degree programs can encourage a greater emphasis on those competencies that will help information professionals to develop the skills necessary to form these kinds of partnerships.
This session will have time allocated for input from the audience and Q&A.

Program Takeaways 

  1. Participants will learn how researchers embedded within the Marketing Department of an economics consulting firm collaborate with their consulting clients to drive business development.

  2. Participants will hear the perspective of a Library School Dean on how library science students need to prepare for an ever-evolving information industry and which core competencies will prove most valuable. 


Ann Cullen

Business Librarian, Goizueta Business Library, Emory University Libraries


Eileen Abels

Dean and Professor, Simmons College

John Aubrey

Senior Business Development Specialist, Analysis Group

Dr. Pierre-Yves Cremieux

Managing Principal, Analysis Group, Inc.

Victoria Hopcroft

Research Director, Analysis Group, Inc.

Tuesday June 16, 2015 11:00am - 12:00pm EDT
Convention Center, Ballroom East

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