Establishing a strong link between our customer/client value requirements and the major value-producing activities of the organization that we work for is the foundation on which the delivery of superior customer value is based. Information professionals develop opportunities in their organizations’ by creating demand. They learn to link their products and services with the solution to their customer’s most pressing problems. This kind of added value makes the information professional indispensable. This course will capture how to create value statements and value propositions for key services and stakeholders of ones organization. To do this, we use the formula often used by salespeople: Value X Recognition = INFLUENCE. Participants will learn to differentiate themselves from the competition by fitting into the organizational culture and creating the climate for successful implementation of innovation strategy.
Program Takeaways
- Participants will learn to create value statements and value propositions.
- Participants will learn and apply the measures, tools, resources, and approaches used in market research.
- Participants will learn to apply theoretical and practical marketing concepts to libraries
