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Saturday, June 13 • 1:00pm - 5:00pm
Going Beyond Basics: Strategic and Tactical Competitive Intelligence for Decision Support

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Building on the sold- out CE courses for the last three years on the basics of Competitive Intelligence (CI), this course will move beyond the question of what CI is, and will instead focus on both strategic and tactical elements of the profession. This course introduces and builds on practical techniques info pros can use in support of many typical CI projects throughout a company life/product cycle and daily operation. Strategic and Tactical approaches will be shared on an alternating basis with in-session exercises, "take-away" templates, and lots of time reserved for discussions/questions.

Program Takeaways

  1. An understanding of why and how CI is BOTH strategic and tactical

  2. Several templates for use in their daily work

  3. A better understanding of the business framework in which decisions are being made and how their work can influence those decisions and increase their value

  4. Confidence to provide management with distilled and analyzed data/research. 


Zena Applebaum

Director, Competitive Intelligence, Bennett Jones LLP

Michel Bernaiche

Director, Program Development, Aurora WDC

Saturday June 13, 2015 1:00pm - 5:00pm EDT
Convention Center, Room 103

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