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Sunday, June 14 • 1:30pm - 3:00pm
Put ‘YOU’ into ‘Your’ Brand: LMD Marketing Section Workshop

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Take this opportunity to spend 90 minutes working on your personal branding. ‘Ditch the (elevator) pitch’ and learn about the power of dialogue: why this profession already has the skills needed to show the world who you are; what you can do for them; and why they should work with you. Have you ever considered what a powerful tool the reference interview is, and how skilled you are at interpreting and understanding what people really mean from the words that they use?

This workshop will be highly interactive, using a mix of resources that help release creativity. Participants are asked to leave their preconceptions at the door and focus on releasing their minds’ potential towards developing a personal brand that they ‘own’.

We are pleased to have the First Five Years Advisory Council as a co-host, signifying the importance of this activity to those in the early stages of their career.

Program Takeaways

  1. Participants will consider where a personal brand is visible and how the world sees them.

  2. Participants will identify their value proposition.

  3. Participants will explore the importance of being authentically ‘you’.


Jean Crampon

University of Southern California - Retired

Margaret Smith

New York University Libraries


Lyndsay Rees-Jones

Professional Trainer & Coach, Real-Time-Release

Sunday June 14, 2015 1:30pm - 3:00pm
Convention Center, Room 254A

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